Making Magic Pay

$25.00 $9.95

Benjamin Tallman

Soft Cover.

Saddle Stitched.

40 pages

Copyright 1966.

Good Condition (Some underscore markings on page 17. Original owners name written on back of front cover.)

In stock

SKU: CB138 Categories: , , ,


Making Magic Pay Benjamin Tallman

Table of Contents

4 Foreword (By Frances Ireland Marshall)
5 Preface (By The Author)
7 Give The Lady What She Wants
8 Four Steps To Success
10 Copy—the Core Of Advertising
16 Direct Mail Advertising
22 Your Mailing List
23 Points To Remember
27 Letterheads And Business Cards
29 Selecting A Printer
30 Newspaper Advertising
34 The Press Agent
35 The Advertising Agency
38 Planning Your Campaign
40 Odds ‘N Ends


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